Objective
To design a captivating, story-driven campaign
that captures a fairytale aesthetic—using soft,
whimsical layouts to position this packaged
experience as the ultimate heartfelt gift for
Mother's Day.
The strategy:
Project Overview
The experiential launch of The Serenity Garden
delivers a fully curated, high-end Mother's Day
tea service designed by Crumb & Cloud. The
campaign uses a whimsical, deeply romantic
visual style to promise a breathtaking, multi-
sensory escape into a floral paradise.
Deliverables:
Color & Motion: Pastel colors with royal violet to
emphasize the whimsical theme.
The Vibe: A soft-focus, garden fairytale that turns
an afternoon tea into a magical escape.
Typography & Layout: A top-heavy Z-layout using
contrasting serif and sans-serif fonts to guide the
eye from the title down into the floating pastry
centerpiece and event details.
Objective
To design a captivating, story-driven campaign
that captures a fairytale aesthetic—using soft,
whimsical layouts to position this packaged
experience as the ultimate heartfelt gift for
Mother's Day.
The strategy:
Project Overview
The experiential launch of The Serenity Garden
delivers a fully curated, high-end Mother's Day
tea service designed by Crumb & Cloud. The
campaign uses a whimsical, deeply romantic
visual style to promise a breathtaking, multi-
sensory escape into a floral paradise.
Deliverables:
Color & Motion: Pastel colors with royal violet to
emphasize the whimsical theme.
The Vibe: A soft-focus, garden fairytale that turns
an afternoon tea into a magical escape.
Typography & Layout: A top-heavy Z-layout using
contrasting serif and sans-serif fonts to guide the
eye from the title down into the floating pastry
centerpiece and event details.
| Crumb & Cloud
Branding:
A high-concept, experiential café and pastry brand that turns indulgence into a fairytale. The name perfectly balances the crispy, grounded texture of a baked pastry (Crumb) with the light, floating fantasy of a sweet escape (Cloud).
Branding:
A high-concept, experiential café and pastry
brand that turns indulgence into a fairytale.
The name perfectly balances the crispy,
grounded texture of a baked pastry (Crumb)
with the light, floating fantasy of a sweet escape (Cloud).
Branding:
A high-concept, experiential café and pastry
brand that turns indulgence into a fairytale.
The name perfectly balances the crispy,
grounded texture of a baked pastry (Crumb)
with the light, floating fantasy of a sweet escape
(Cloud).
