Objective
To craft a premium, minimalist campaign that
mirrors the product’s weightless feel—using
expansive layouts to position CLOUDBURST
as an effortless essential for fast-paced lifestyles.
The strategy:
Project Overview
The visual rollout for CLOUDBURST—a new,
ultralight moisturizer for instant hydration on
the move. The campaign requires a sharp,
premium design framework that mirrors the
product: weightless, fast-absorbing, and a
breath of fresh air.
Deliverables:
Color & Motion: A clean and luminous palette
designed to make the moisturizer feel like a
literal breath of fresh air.
The Vibe: Minimalist and airy capturing the
feeling of clean skin hitting a cool breeze.
Typography & Layout: Premium typography
paired with clean, spacious, and highly minimalist
layouts.
Objective
To craft a premium, minimalist campaign that
mirrors the product’s weightless feel—using
expansive layouts to position CLOUDBURST
as an effortless essential for fast-paced lifestyles.
The strategy:
Project Overview
The visual rollout for CLOUDBURST—a new,
ultralight moisturizer for instant hydration on
the move. The campaign requires a sharp,
premium design framework that mirrors the
product: weightless, fast-absorbing, and a
breath of fresh air.
Deliverables:
Color & Motion: A clean and luminous palette
designed to make the moisturizer feel like a
literal breath of fresh air.
The Vibe: Minimalist and airy capturing the
feeling of clean skin hitting a cool breeze.
Typography & Layout: Premium typography
paired with clean, spacious, and highly minimalist
layouts.
| UPWIND
Branding:
A premium, minimalist skincare line designed as a "breath of fresh air" for modern individuals on the move. Visually, UPWIND embodies an airy, sophisticated aesthetic, utilizing intentional negative space and high-end typography to reflect the clean, effortless efficiency of its products.
Branding:
A premium, minimalist skincare line designed as
a "breath of fresh air" for modern individuals
on the move. Visually, UPWIND embodies an
airy, sophisticated aesthetic, utilizing
intentional negative space and high-end
typography to reflect the clean, effortless
efficiency of its products.
